Under Armour, Connected Fitness

San Francisco, CA, United States

1 / 12 – Photo credit: © Matthew Millman



As part of the rapid expansion of Under Armour’s Connected Fitness division, the global performance apparel company commissioned Bohlin Cywinski Jackson to create a new office space in San Francisco’s South of Market neighborhood. This new workspace serves as a hub for Connected Fitness and helps advance Under Armour’s West Coast growth strategy. Flexible planning supports a phased delivery, with Under Armour planning to occupy the building’s entire 50,000-square-feet over time.

Integrating a highly adaptable and efficient workplace into a historic warehouse provides Under Armour’s ‘teammates’ with an environment that reinforces the company’s gritty, authentic brand. The materials palette includes raw, hot-rolled steel plates, rift-sawn white oak planks, and brand-reinforcing graphics and photos of prominent Under Armour sponsored athletes, which complement the exposed brick, polished concrete floors, and board-formed concrete exposed structure.

Fitness and nutrition are key parts of the Connected Fitness brand—to celebrate this, a stone-hearth bread oven is located at the fifth floor break area to honor the company’s tradition of sharing homemade bread as a ritual of community building. The project also features a large communal kitchen on the ground floor that is a focal point for daily group lunches and serves as a demonstration kitchen where healthy cooking can be recorded for online streaming on the brand’s MyFitnessPal blog.

Significant technology upgrades enhance local and remote collaboration spaces, including a range of phone rooms and huddle and team rooms; a new all-hands space on the ground floor is designed to accommodate large scale video conferencing with remote ‘teammates.’ By utilizing gymnasium bleachers that work as athletic-inspired auditorium seating, which can slide away when not in use, the all-hands space provides additional floor space for fitness classes and games, such as table-tennis, floor hockey, and indoor lacrosse.

Project Data

San Francisco, CA, United States
Under Armour
50,000 SF