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Bohlin Cywinski Jackson

Arizona State University, Media and Immersive eXperience (MIX) Center

Mesa, Arizona

A catalyst for downtown Mesa’s emerging innovation district, the Media and Immersive eXperience Center provides a cross-disciplinary environment for the next generation of cinematic and digital storytellers at ASU.

© Matthew Millman
© Matthew Millman
Recyclable terracotta panels are a contextual response to nearby mid-century breeze block municipal buildings and a material choice ideally suited to Mesa's hot, arid climate. © Matthew Millman
A ground floor breezeway serves as a vibrant crossroads for students and faculty while linking the project to cultural and civic destinations to the north and south. © Matthew Millman
Three soundstages support a range of student work, and are outfitted with advanced acoustic isolation and camera systems, an automated lighting grid, and more. © Matthew Millman
The MIX Center's four-story, 3,200-square-foot enhanced immersion studio is a high-end performance venue and experimental media space. © Matthew Millman
Large sliding doors provide access to soundstages from the MIX Center's back lot. © Matthew Millman
© Matthew Millman
© Matthew Millman
A screening theatre on the second level meets Dolby specifications and features high-end projection and sound for screenings, lectures, and events. © Matthew Millman
Overlooking the lawn, the Fabrication Lab offers access to 3D printing, laser cutting, and circuit fabrication. © Matthew Millman
The MIX Center's production shop houses all tools for metal and wood fabrication, with a large garage door opening to the back lot. © Matthew Millman
© Matthew Millman
The project provides needed outdoor gathering space in downtown Mesa, with a 30’ x 70’ media screen for hosting screenings and events. © Matthew Millman
The plaza includes a shaded recreation area and walking paths along bioswales planted with native vegetation. © Matthew Millman
“If you came off a Marvel lot in Atlanta and you came here, you wouldn’t find anything missing – the rigging, the power distribution, the acoustic insulation — everything is up to top-of-the-line standards.”
Jake Pinholster, Founding Director, MIX Center and Executive Dean, ASU Herberger Institute

Project Information


118,000 square feet


August 2022


ENR Merit Award


ASU, Mesa Celebrate New MIX Center as Highlight of Partnership (ASU News)

ASU Hosts Grand Opening at Mesa City Center (State Press)

ASU at Mesa City Center featured in AZCentral

Touring ASU's New Media and Immersive eXperience Center (ABC15)

The Media and Immersive eXperience Center houses The Sidney Poitier New American Film School’s production and post-production programs as well as programs in digital media technology, world-building, experience design, and gaming from the Design School, the School of Arts, Media and Engineering, and the College of Global Futures. Large-volume theaters, film and art studios, fabrication labs, and makerspaces offer an unprecedented array of tools and technologies for students. A 3,000 square-foot enhanced immersion studio provides an ideal space for creating augmented realities and mapping virtual spaces onto physical environments.

The MIX Center is part of the ASU at Mesa City Center complex, a collaboration between the University and City of Mesa, and provides opportunities for civic engagement and exploration. A three-acre park provides a new public outdoor space for the city, where students and residents can gather and enjoy live events on the MIX Center’s programmable 30’ x 70’ LED screen. Conceived as a ‘digital theater curtain,’ the patterned terracotta building envelope is parted at the entry to reveal the energy and activity within. A publicly accessible pathway passes through the first-floor entry gallery and café, connecting with the Mesa Arts Center to the south and the Mesa Public Library and other civic institutions to the north. The MIX Center’s first-floor community room, programmed by the building’s community advisory board to host neighborhood event coordination, workshops, and other activities, opens outward onto the plaza.

Designed in collaboration with Holly Street Studio, the 118,000 square-foot MIX Center opened to students for the fall 2022 semester.