Perhaps no series of projects has showcased our design approach as prominently as the dozens of stores designed for Apple throughout a 20-year partnership.
How Bohlin Cywinski Jackson created the Apple retail experience
A Retail Legacy with Apple
New York Landmarks Conservancy to Honor Apple Inc.
Bohlin Cywinski Jackson Honored with Preservation Award for Apple Store, Upper East Side
Apple’s retail environments embody the characteristics of its iconic products – inviting, intuitive, and thoughtfully designed, with a user experience that reflects a deep understanding of our desire to engage and explore. Our collaboration with Apple encompassed 75 stores around the world – spaces with a richness and innovation of materials that continue to foster community, delight, and inspire.
Our first store, in New York’s SoHo neighborhood, adapted a neoclassical post office into a two-story destination that elegantly displayed products but also created an unparalleled product support environment, where teaching areas and technical services are prominently featured to support visitors. Maple, limestone, and stainless-steel materials—each individually minimal—formed a fresh aesthetic, with a structural glass staircase as a visual centerpiece. This dramatic arrival sequence and transparent experience became feature elements for numerous stores that followed and eventually emerged prominently with our most recognized collaboration: the iconic Fifth Avenue store.
Like Apple SoHo, many worldwide locations, including Madrid, London and Paris, explore an “elegant-but-tactile” modernism set gracefully within sensitively restored historic buildings. Others, like Apple’s Palo Alto, Chicago and Tokyo stores, create a contemporary and crisply designed presence within a range of contexts. Much like Steve Jobs would want to test dozens of prototypes for a new device, we worked with Apple to iterate the various circumstances and nuances of a site; from the restoration of a historic structure to store layout to the details of hairline panel joints. Our simultaneous involvement in the design of many global locations allowed us to strengthen a consistent brand aesthetic and customer experience while responding to Apple’s commitment to constant innovation.