![](https://www.bcj.com/wp-content/uploads/2016/09/Apple_Williamsburg_NL_2016_669.010.jpg)
How Bohlin Cywinski Jackson created the Apple retail experience
Ever since the first freestanding Apple store opened on Spring Street in Manhattan in 2001, Bohlin Cywinski Jackson’s elegant-but-tactile modernism has been instrumental in building the Apple brand—in about 70 stores around the world to date.