Everlane opens Williamsburg, Brooklyn store
We are pleased to share our design of Everlane’s newest and largest store to date in the heart of vibrant Williamsburg, Brooklyn. Located at 104 North 6th Street, the space is a redesign of an existing 1960s, two-story brick building. The store opens to the public on today, September 12.
Online clothing retailer, Everlane, is known for minimalist staples and quality lines of women’s and men’s clothing and accessories. They embrace an open and transparent supply chain, labor and production, and pricing, only working with ethical factories, both in the U.S. and abroad. Everlane sought out our firm as they began to define the brand experience in brick and mortar, specifically for our prior work developing storefront experiences for brands like Blue Bottle and Apple. Everlane prides itself on being Radically Transparent in their practices and the in-person shopping experience needed to mirror this philosophy.
The generous storefront invites patrons in with a monumental 20 feet tall glass wall allowing an abundance of natural light into the space. Inside, the double height space welcomes guests to explore over 2,000 SF of retail on the first floor and an additional 700 SF on the mezzanine. Guests are guided from the first level to the mezzanine by a grand stair designed with precast terrazzo treads, a glass guardrail and a maple wood handrail. The ceiling incorporates a deep louvered scrim that appears as a neutral plane, while masking the mechanical and electrical system below the existing building’s uneven structure.