Apple Store Fifth Avenue Opens
May 19, 2006, New York City, New York
Apple's newest retail store opened May 19th in New York City. Located at 767 Fifth Avenue between 58th and 59th Streets, the prominent site near FAO Schwarz and Bergdorf Goodman provides views of Central Park.
"We opened our first New York store in SoHo in 2002, and it has been successful beyond our dreams. Now we're thrilled to open our second New York store on Fifth Avenue," said Steve Jobs, Apple's CEO. "With outstanding service and an amazing location open 24 hours a day, we think the Apple Store Fifth Avenue is going to be a favorite destination for New Yorkers and people around the world."
The store occupies the underground retail concourse of the General Motors Building, with entry from the plaza level above. "The new plaza in front of the General Motors building on Fifth Avenue at 59th Street is a triumph of urban design." said James Gardner in the New York Sun. "Suddenly, as if out of nowhere, New York has a new public space that will prove to be a source of civic pride and aesthetic delight."
"We opened our first New York store in SoHo in 2002, and it has been successful beyond our dreams. Now we're thrilled to open our second New York store on Fifth Avenue," said Steve Jobs, Apple's CEO. "With outstanding service and an amazing location open 24 hours a day, we think the Apple Store Fifth Avenue is going to be a favorite destination for New Yorkers and people around the world."
The store occupies the underground retail concourse of the General Motors Building, with entry from the plaza level above. "The new plaza in front of the General Motors building on Fifth Avenue at 59th Street is a triumph of urban design." said James Gardner in the New York Sun. "Suddenly, as if out of nowhere, New York has a new public space that will prove to be a source of civic pride and aesthetic delight."
Copyright © 1965-2008 • Bohlin Cywinski Jackson • All rights reserved